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February 07, 2005
lowercase stores
A few years ago, boutiques started proliferating in Park Slope. A new one showed up every other week on Fifth Avenue. The prices in these places are absurd, and they attract yuppies in droves. D and I made fun of them because, almost without fail, they all have four-letter names right- or left-aligned in lowercase font on their tasteful, solid-color awnings. Don't believe me? Here's a list of stores within walking distance of our apartment: "loom", "bird", "otto", and "nest." They are all smallish and have modernist knick knacks or trendy clothes. And without fail, the name is in lowercase. If we're walking along Fifth Avenue and see a new store with a name all in lowercase font, we know it's a yuppie magnet and we roll our eyes.
Problem is, since I'm trying to get away from buying every single article of clothing from J. Crew or The Gap, I'm ending up in these lowercase stores, and I'm finding some decent stuff. My wallet is taking a beating, but I'm in love with my new hipster jeans. I spent way too much money today at a store named "redberi." Is this something to worry about? I'm supporting independent merchants (unless they're all secretly funded by anthropologie), but these stores are a bit pretentious to fit in with my food coop mentality. It's my luxury ingredient dilema again: I really want to be a savvy vintage bargain-hunting New York shopper, but I can only seem to manage being a victim of the latest yuppie trend. Sigh.
Posted by csageday at February 7, 2005 01:06 AM
Comments
alternatively you could dress and shop like me
Posted by: r at February 7, 2005 02:36 PM